Head of Go-to-Market - Pulse

About Pulse

Pulse is Sword's AI cardiometabolic care solution. It delivers evidence-based lifestyle medicine through a three-way interaction between member, AI, and clinical team, anchored by a personal Registered Dietitian and supported by a multi-disciplinary group of specialists. Pulse supports members with hypertension, pre-diabetes, GLP-1 management, and related cardiometabolic conditions. It is outcomes-guaranteed and built for enterprise: self-insured employers and health plans.

Role

We are hiring the Head of Go-to-Market for Pulse sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Pulse leadership team.

You will own three things:

1. Make Pulse's value impossible to miss.Build the narrative, positioning, and competitive differentiation that makes it clear why Pulse is categorically better than incumbent solutions, and the rest of the cardiometabolic market. This includes the core messaging architecture, buyer-segment-specific positioning (employers, health plans, GLP-1 programs, pharmacy benefit managers), competitive battle cards, ROI frameworks, and the demo and proof materials that move skeptical buyers. 

2. Make sure the commercial team can tell that story.You will build and lead a small team of solution specialists who pair with sales reps across segments. Your job is to ensure that every commercial sales leader who sells Sword can answer the hard questions, handle the comparison to incumbents, and walk a benefits VP or health plan CMO through why switching is both worth it and safe. 

3. Find, surface and pursue the opportunities.The commercial team will pursue inbound leads and the segments they already know. You will canvass the market systematically, in the US and globally, to surface accounts, RFPs, renewal signals, and segment opportunities that would otherwise go unnoticed. You will use AI tooling and a systematic intelligence workflow to do this at a scale and speed that a traditional GTM team cannot. You then partner with the relevant commercial leader to ensure those opportunities are pursued and won.

 

What you’ll be doing

• Core Pulse positioning, messaging house, and narrative architecture

• Competitive intelligence and battle cards across all major cardiometabolic competitors

• Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks

• Solution specialist team (direct reports, paired with segment sales reps)

• Sales and customer success enablement: training, playbooks, certification

• Market opportunity mapping and systematic canvassing across US and international segments

• Message consistency across all commercial segments and geographies

 

What you need to have

• Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit

• Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement

• Evidence of working cross-functionally with sales and customer success, not only corporate marketing

Strong Signal Backgrounds

• Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, or comparable)

• Has built competitive displacement narratives that demonstrably changed win rates

• Has used AI tooling to drive market canvassing and opportunity identification at scale

• Healthcare, digital health, or employer benefits experience is a plus, not a requirement

• Experience with multi-solution or multi-segment GTM

We Are Not Looking For

• Demand gen or growth marketing profiles without product marketing depth

• Sales leaders without clear product marketing and enablement ownership

• Brand, customer marketing, or communications leaders without GTM ownership

• Candidates whose relevant GTM experience is historical rather than current

 

We'd love to see

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.

You think in first principles. When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template.

You are genuinely AI-fluent, not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could. 

You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem." 

You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room.